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### The world on your doorstep: local services with global values

How to think globally and act locally to ensure that businesses and services support their local communities, whilst aligning with national and global objectives.

Embed social impact, ethics, and sustainability into your services from the outset with practical advice to get you started.

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Greg Macoy, Matchstick Creative

Greg co-founded Matchstick Creative, a purpose-driven creative agency in Liverpool, with a mission to create a more equal world through stories and shared experiences. Matchstick Creative is now a certified B Corp company and takes an active role in progressing the conversation around what good, ethical business can be across Liverpool and beyond.

### Curing design allergies in Japan's Government

Chikako Masuda

### Panel: Content for all and all for content

With Zainab Daodu, Leyla Kee-McParlin, Lammy Jones and Helen Nickols

### The value of performance analysis in design systems

Duncan MacGruer

### Dual Narrative: Design systems in small versus large organisations

#### Prioritised Pixel Pushing: The case for product within design systems

Michael Palmer, BBC

Lessons from a product person's first twelve months in the design system space. Learn how to balance innovation with consistency, foster cross-functional alignment, and drive impactful design changes. Does having a product person in the team lead to a better design system?

#### Perfectly Imperfect: Design Systems for Small Teams and Startups

Alessandra Balliana, GoBubble

### Closing keynote: Using the Design System to fight the climate emergency

Ishmael Burdeau, Department for Work and Pensions

We are all familiar with accessibility statements. But few understand the need for a service level sustainability statement and how the Design System could be a lever for meaningful impact and change.